Are you looking for strategies that will actually work for your eCommerce website? Then look no further. Read this article till the end.
Creating an online store and building up social profiles won’t drive enough traffic to your store unless you have a proper eCommerce SEO strategy to leverage the benefits of these platforms and boost your store traffic. Driving relevant eCommerce traffic requires investing time and money, a result-oriented strategy, building long-term relationships with customers and a lot of patience.
Here is a list of top 11 proven eCommerce tips that will help you drive more traffic to your eCommerce website and improve conversion rates.
- Review Your eCommerce Website Structure
A good website structure is crucial for enhanced user experience and search engine ranking. For online marketers, it is essential to organize their products into main categories and subcategories so that it is easy for the users to navigate. Once you’ve have categorized your products, the next thing you need to check is your site’s URL. Make sure your URLs are short, meaningful and optimized with targeted keywords. There are various eCommerce platforms such as WooCommerce, Shopify and Magento that come with different website structure. However, you need to ensure that your chosen platform should be able to rank your website higher in the search engine results.
- Make Your Online Store Secure
Since all eCommerce websites obtain customer details and facilitate online transactions, it is mandatory for online marketers to employ high-end encryption technologies to ensure all the information is secure. Using an HTTPS connection on your eCommerce website will display a padlock icon in the internet browser which indicates the customers that your website is secure. This will encourage your potential customers to buy products from your store.
- Make Your eCommerce Website SEO-friendly
Search engine optimization is an effective way to drive organic traffic to your website. If done correctly, SEO can work wonders for your website. If you have less knowledge of SEO and looking for expert SEO solutions, you may hire a professional SEO company that offers result-oriented yet affordable SEO packages to help you improve your website’s ranking. If you’re an online marketer, you must choose eCommerce packages that offer more focused eCommerce SEO services to boost eCommerce traffic to your online store.
The basic eCommerce SEO steps include:
- Performing SEO audits for any technical or content-related issue
- Researching competitive eCommerce keywords using Google’s Keyword Planner.
- Optimizing the Site URLS with the targeted keywords.
- Fixing broken links or pages
- Optimizing product pages with targeted keywords
- Optimizing Meta Titles, Meta Descriptions and Headings
- Optimizing categories with the targeted keywords
- Adding sitemap.xml to Google search console so that it’s easy for Google to crawl over the important pages of your eCommerce website.
- Effective link-building strategies, and the list of SEO activities goes on.
- Obtain High-quality Links
Expanding your online presence and gaining valuable links for your eCommerce website are effective ways of boosting your store traffic. You may acquire high-quality link through guest posting, creating buyer’s guide and review section, getting featured on your manufacturer’s or supplier’s websites, and finding sites from where your competitors are obtaining high-quality links by using backlink checker tools such as Ahrefs, Moz Link Explorer, or Neil Patel’s Ubersuggest.
- Write Unique, Engaging and Useful Content
Whether you’re writing a heading, product description, meta description, titles, or social media captions, you must ensure that your content is highly-engaging, unique, and valuable content. A larger part of your customers’ decision-making depends on the product descriptions. Therefore, you must write your product descriptions in such a way that they persuade your customers to buy your product. Moreover, you must include your targeted keywords and long-tail keywords in your product descriptions so that your product appears in the search engine results when a customer searches for that product or similar product online. Last, but not the least, your content should be simple yet impressive.
- Make Your eCommerce Website Responsive
With the excessive use of smartphones and tablets, it has become essential for every website owner to make their websites highly-responsive. Since most of the users shop or search for products online, it is mandatory for online marketers to make their eCommerce website mobile-friendly. This way your customers can access your products or services easily via smartphones anytime and from anywhere, and buy products from your site.
- Reduce the Load Time of your eCommerce Website
A customer is likely to back out from your website if it fails to load within 3 seconds. Make sure you have optimized your images and videos by reducing their sizes to ensure the timely loading of your eCommerce website. If there are several unwanted redirects on your website, you may consider minifying them to avoid distractions.
- Add a Review Section with Product Pages
Customers like to go through the product reviews before purchasing a product from an online store. Make sure you have added a review and rating section under each product. This will help customers evaluate your product and make better decisions before buying.
- Connect with Social Influencers
Social influencers have a huge fan following. You may request them to review your product as the followers are likely to believe in their recommendations. Their opinions are often valued by their followers; therefore, you can offer sponsorship to the social influencers and ask them to give feedback on your product so that their fans approach you to buy the product. This strategy has a higher chance of driving traffic to your website and increasing conversion rates.
- Attract Customers through Giveaway Contests and Discount Offers
Who on earth doesn’t love a good freebie? Freebies are likely to attract more customers who love to grab free stuff. You may conduct giveaway contests or offer special deals and circulate the news through social media. You may even highlight the events by creating seasonal landing pages, publishing podcasts, and displaying banner advertisements. If your potential customers are interested in your offers, they can turn up to your online store to grab the offer.
- Advertise through Paid Ad Campaigns (PPC)
Paid advertising generates more eCommerce traffic than the traffic generated through organic searches. Google Pay Per Click advertising helps you run ad campaigns for the targeted customers at a fixed budget for a fixed period of time. Therefore, in order to run successful campaigns, make sure you have optimized your campaigns with targeted and long-tail keywords to ensure positive results.
If you aren’t expert at running campaigns on your own, you may approach a professional SEO or PPC agency that offers full-fledged SEO packages that include high-end SEO and PPC services.
So, Are You Ready to Boost Your Store Traffic?
Driving huge eCommerce traffic can be a bit of a struggle for them who do not have a clear objective. All your efforts can go in vain if you are unsure of your business goals. Moreover, gaining organic traffic to your eCommerce website takes time. If done correctly, SEO can drive huge traffic; all you need to have is patience. Therefore, you need to maintain a perfect balance of SEO and PPC for your eCommerce success. The best you can deal with traffic generation hinderances is to avail affordable eCommerce packages from a reliable SEO company.