Ten ways to Improve Your Website Conversion Rates

The e-commerce industry is growing day by day. As consumers want to buy everything from the comfort of their homes and want deliveries at the right time, the opportunities in e-commerce are expanding.

So you have launched a new website? Congratulations! You must have started running promotional ads to bring traffic to your site. But driving traffic to your website is not enough. You want the traffic to take the desired action such as making a purchase, filling out the contact forms, signing up for newsletters, etc. on your website.  This process is called the conversion rate. In other words, the conversion rate is the percentage of visitors who take a specific action on a website during a specific time.

Conversions don’t just happen. You need to optimize for it, and this process is known as conversion rate optimization. In simple terms, conversion rate optimization is the process of increasing the percentage of visitors who complete a desired action on a website.

The top practices for optimizing conversion rates are not marketable. Rather, they rely on smart persuasion. Let’s take a look at the top ten ways that can help in improving your website conversion rate:

1. Use effective headlines:

Did you know that on an average, 80% of the visitors read headlines only, and 20% of people read content? This shows the power of a headline. Whether it’s a product page or a landing page or a blog, a clear and compelling headline motivates visitors to take a certain action.  To find out if your headline is impactful, do a simple test. Just skim through headlines without reading the entire page and ask yourself if the following is evident:

• What you offer?
• To whom you offer?
• The benefit of your product?
  

2. Have strong and effective CTAs:

A CTA is a tool calling people to take action. It has a great impact on conversion as it creates a path for visitors to take a certain action. Including CTA on all the pages will improve your website conversion rate. Here are a few tips to create strong and effective CTAs:

• Use strong command verbs like ‘inspire’, ‘transform’, ‘analyze’, etc.
• Depending upon the CTA content, you can even place them in the middle of a page or after a headline.
• Make your CTAs personal
• Make sure the shapes and colors of CTAs match with the other elements of your website.
  

3. Keep your website navigation simple:

Every website has some form of navigation. But unfortunately, not everyone excels in that. It is because most of the website owners don’t know its significance. They are unaware of the fact that navigation can make or break the overall performance of a website. Strong navigation makes it easy for visitors to find the information they are interested in. If this process is complex, it might irritate them, and they might leave your website. Here are a few tips to improve your website navigation:

• Divide categories properly. If a category has multiple products, you can have sub-categories. It will make it easier for visitors to find a particular product.
• Keep your navigation consistent.
• Make all navigation elements clickable.
• Have an in-site ‘search’ feature and make sure it works properly.
  

4. Focus on page load speed:

It’s 2019 folks, and people don’t have much patience. If they search for something on the internet, they want that page to load in the blink of an eye. And if that doesn’t happen, they close that particular tab. So if you want your visitors to reach the checkout page, you have to ensure that your site loads within two to three seconds. Here are some tips to improve the page loading speed of your website:

• Compress all the images
• Analyze and disable all the irrelevant plugins
• Put into practice Content Delivery Network (CDN)
• Prevent pop-ups and scripts
  

5. Have trusted symbols on the checkout page:

Did you know that 68% of people leave the payment page without making a payment? One of the reasons for this can be a sense of insecurity that they might feel while making the final payment. Today, technology has developed so much that people want to keep their information confidential. To make them feel secure and win their trust, you can add security symbols or icons on your website’s checkout page.  Some of the most recognized trusted symbols are McAfee Secure, VeriSign, PayPal, etc.

6. Display testimonials:

Proving that your business is reliable builds customer confidence. This ultimately encourages them to buy your products or services over your competitors. Therefore, display authentic testimonials on your website. If you have well-known clients that are happy with your services, you can request them to share their feedback. Don’t forget to display their company’s logo ideas along with their name. This will give your new customers some more confidence. You can choose to display testimonials in the form of videos as well.

7. Add a live chat feature to your website:

As per recent reports, 44% of the visitors said that a live chat feature can be one of the greatest features a website can have to help them during their online purchases.  63% of the visitors said that they like to visit websites that have live chat features. 38% of visitors have purchased after getting help from online chat sessions. The data clearly shows that adding a live chat feature to a website can help businesses improve their conversion rates. While adding a chat feature, you must take care of the following things:

• Keep the chat feature available 24*7
• Avoid using offline chat
• Respond to visitors within 2 seconds from the start of a conversion
• Show the name of the agent so that visitors have confidence that they are interacting with a real-person and not a bot.
  

8. Create engaging content:

You must have heard of the phrase “Content is king.” Great and valuable content has helped many companies educate and connect with their target audience. With the help of content, you are not only able to build relationships and trust but also encourage the audience to make educated purchase decisions. Here are a few tips to write engaging content:

• Write in a conversational style.
• Mention the vital information ‘above the fold.’
• Use smaller but compelling sentences.
• Try to focus on the benefit that your customers will get from your business.
• Use the language your target audience is comfortable with.

9. Optimize for mobile:

The mobile industry is on the rise. At present, there are 2.71 billion users who are using mobiles globally. Since many of your clients will be using mobiles, it is crucial that your website is responsive and optimized for mobile devices. If your website fails to offer a great mobile experience, you would be losing out on a big amount of sales. Moreover, since 2017, Google has switched to a mobile-first index.

10. Keep the checkout funnel short:

Checkout funnel is a sequence of a route taken by a user to get to the ‘Thank You’ page. The shorter the route, the more the probability of a visitor to be converted. Just imagine the fact that after a lot of research, you have finally found your product. When you add them into your cart, you get to know that you have to follow certain steps. What will be your reaction? Irritated, right? A possibility is that you might leave the product in the cart and exit from the website. So, if you don’t want your customers to experience this, keep the checkout funnel short. This way they’ll not only feel comfortable but will also become loyal to your website.

Conclusion:

So folks, these are the top ten ways that can help you improve the conversion rate of your website. We hope that this blog helps you achieve substantial customer conversion. If you have any questions, don’t hesitate to ask in the comments section below!

Author Bio:

Jelly Shah works as a Digital Marketer, brand consultant and business strategist with Designhill- A reliable marketplace for Logo maker, business card maker, cosmetics & beauty logo design, customized & custom tank tops design, and many other designing works. With extensive experience working both client side and within the agency environment, he has authored several articles on topics related to digital marketing, business strategies, content marketing etc.