If you are reading this article, you may be involved in the digital business in some way. Spending most of our time in the digital world, we – designers, developers, marketers, business analysts, product managers – work, communicate and shop online.
We order food, choose travel destinations and make an appointment with doctors. That is why when we search for a brand name, we are embarrassed if we cannot find any mention of the brand on the Internet. How is it possible that a business has not established a minimum online presence?
Regardless of the size and type of company, being online is a must for almost any business these days. Otherwise, companies lose great potential, ignoring the possibilities of web marketing.
What is web marketing?
Web marketing combines online marketing activities.
It includes:
- SEO
- SMM
- Promotional mailing
- Ad serving
- Referral marketing
- Affiliate marketing
- Video marketing
- Inbound marketing
Web marketing spreads your message to a huge online audience. Unlike offline marketing, it is more focused, more effective and cheaper. Using web marketing tools, you can track actions at any stage of the marketing sequence and measure return on investment.
Although some internet marketing activities can be done with a zero budget, such as creating social media accounts and uploading videos to YouTube, they should still be done by professionals. This is especially true for business design. You can hire a designer or go to a design agency to create a first impression with your branding and visual effects.
Today we will consider the following:
- Why web marketing and design go hand in hand;
- What projects do you need to fulfill your marketing strategies;
- What questions should you give answers before setting tasks for designers?
- Why do web marketing and design go hand in hand?
Web marketing and design serve one purpose.
Typically, marketing and design teams work separately. Marketers prefer not to share information about their strategy, and designers prefer not to discuss intermediate results until the task is fully completed. Lack of cooperation leads to misunderstandings and additional work.
It happens that stylish and professional-looking landing pages receive quality traffic, but they don’t convert because they were originally intended for the wrong target audience.
What types of projects do you need to carry out marketing strategies?
Now that you recognize the importance of professional and thoughtful design in online marketing, it’s time to think about the projects you will need to implement your marketing strategies.
UI and UX
Regardless of whether you plan to develop a one-page website or a complex structured one with several sections, you should consider UI and UX design. A reliable and designed website requires a lot of work and investment. But, true, not every business needs this kind of website. If the specifics of your business excludes the possibility of converting potential customers using your website, do not go for sophisticated and complex solutions. Limit yourself to a nice one-page website.
Graphics
Graphic design elements can be created with the intention of provoking emotions and encouraging action. Like if your client wants an assembly app then your prime focus will be to create something that has everything which fulfils your client’s expectations. This is the main reason you should consider graphic design as another way to convey your message. Take advantage of graphic design to enhance your brand’s online presence.
Branding
Branding is a combination of abuse, reputation, identity and positioning. This is a broad term that covers a range of events, including corporate identity design.
Branding design is a way to broadcast a company message using a logo, style and visual effects. With a carefully thought-out branding design, marketers set a company name different from competitors, build trust and increase brand awareness.
Think of brand identity design as the face of your company. If someone tells Nike, what is the first image that comes to your mind? Nike’s homepage or the latest model of their sneakers? No, the first visual association with the word Nike is a simple but wonderful logo. That’s why you better get professional designers to create visual effects that perfectly reflect the nature of your company.
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