6 Tips To Attain Success At Your Exhibition Stand

From the stage of planning to design your booth, you should train your staff members in every aspect. Your team members should be expert in handling your portable exhibition stand and capable to create a memorable experience for trade show visitors.

Usually, exhibitors overlook the importance of training the salesperson in the exhibition stand. This may result in an exhibition stand failure.

Imagine that you are a trade show attendee and enter inside a trade booth. You experienced unprofessional staff members. Now, would you like to show your interest in their products and services?

Of course not! Moreover, you will never like to enter their booth ever again. That’s why proper grooming and training of anyone representing your company is mandatory.

We are here to help, with some trade show rules of etiquette.

1. Maintain the right body language

Apart from attractive trade show displays like banner stands and roll-up banner stands designed by best banner printing services provider in your area, representatives with good body language and hospitality can attract visitors.

In fact, your booth staff is the reason why your attendees will either stay or leave. Share these tips with your representatives to make them look approachable and professional.

You should always keep a smile on your face and make eye contact with attendees. You should use stools if required to create contact at standing eye level.

If colleagues and trade show visitors are talking to you then speak with attendees first, colleagues second.

When visitors enter a portable exhibition stands, they are curious about the company and its products and services. That is why training your representatives is crucial.

Brief the team about your company, products, and services to ensure they are confident enough to answer all questions.

In fact, some exhibitors prepare a script for booth staff so each member delivers a similar message. If you’re planning to do the same, make sure your reps are informed enough to answer unplanned questions.

2. Engage with attendees

Your custom banners designs may attract the visitors to your stand but rest should be handled by your team.

Once staff invites a visitor to your booth, their next step is to engage them and deliver correct information. Wondering how?

It’s simple. They must be smart and present something extraordinary when tackling the attendee’s doubts. For instance, they may explain the specifications of your company’s products on touchscreens, besides handing out manuals.

Using technology is increasingly common these days and grabs attention quickly. But be sure booth staff is familiar with how to use these devices. Nothing is a bigger turn-off than a staffer you can’t manage a crisis.

3. Do not eat or drink at the booth

Trade shows usually last an entire day and you can’t starve your staff. That doesn’t mean they should consume foods and drink at the booth, though, as this looks unprofessional.

That’s why snacks and juices should be consumed outside the venue. Plus, make sure team members have a lunch schedule so the booth is never left unattended.

4. Follow a dress code

There are many booths at a trade show so how are you planning to stand out? One of the easiest ways is to implement a dress code that includes branded shirts.

That way you not only create a good impression on attendees but also build your brand image without much effort. And don’t forget the name tags!

5. Avoid cell phones

Cell phone use by booth staff should be prohibited as it shows disinterest in representing your company.

You may even want to have a team manager on hand to make that they use the cell phones only during breaks or to attend official calls.

6. Keep the Booth Clean

Nobody wants to enter a messy trade show booth, so make sure your representatives avoid littering and keep the booth and entire portable display board tidy at all times. This not only invites more attendees to your booth but also speaks well of your brand.

Practicing these rules of etiquette can make your trade show booth a more successful experience. Also, always remember to hire representatives from a reputable agency.

That way you will save time and energy and can concentrate on other trade show booth requirements.