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Action Steps to Start a Side Hustle

The side hustle is beneficial and helpful in increasing your monthly income. In the past year, I have earned an estimated few thousand dollars on side hustle alone. For me, my side hustle of creating promotional videos for different brands is currently helping me acquire my higher education. 

For some, their side hustle helps them pay their monthly bills, aids their children’s allowance to school, adds money to their savings fund, and pays off their debt among other reasons. Doing side hustles in your free time can help you achieve goals and attain your intended purpose.

You too can have a side hustle of your own choice and you can start one as soon as possible. To assist you with developing your side hustle, I have outlined a few action steps which you can add to your preparation in developing your chosen side hustle.

Change your mindset

The first thing you should develop is your mindset and the way you look at things. You should believe that you can make money through your side hustle. 

A growth mindset must be cultivated for you to succeed in the future. At first, your side hustle might have a slow turnabout. You will not get many bookings and sometimes, you might not get any at all when you start. However, this should not deter you from stopping.

Find a side hustle you are passionate about

It helps when your side hustle. If it’s something you are really interested in and enjoy doing, your side hustle is more likely to be sustainable and have more potential for growth as time goes along. 

People also tend to be more hard working and more competent and things they are passionate about  which in turn, results in better performance, higher booking rates, and good reviews from clients.

Set goals

Your side hustle goals should be goals you want to achieve. To do this, it’s better to start with a big goal and chunk it down into parts.

Define your short-term and long-term goals. You can first define your big goal for your side hustle and then plan small action steps accordingly.

How do you want your side hustle to be in 5 years? In 1 year? In a few months? What action steps can you do this week?

Define your brand

Your brand should be what you want your customers and visitors to feel about your side hustle. Your side hustle should not just be a means to an end. You have to make people feel something about your brand because more often than not, you are also selling them emotions. 

If you are selling a service that you do yourself, you have to define your own brand. This is answered by the question: How do I want my potential customers to feel about me and the services I sell?

Create a plan

A written plan makes things definite for your side hustle business.

When you create a plan, you have to separate them into categories. Here are some ideal categories which you can use for your side hustle:

  • Website Plan
  • Marketing Plan
  • Sales Plan
  • Services Plan
  • Price List / Packages Plan
  • Branding Plan

Get a professional website

A professional website is necessary when you have a side hustle. Whether that side hustle may be a software, an online tool, a service, or a product you are selling, you need a website. The website will serve as your portfolio, main mode of communication with online users, and it will help you promote your side hustle. Not to mention, a website also shows that you are a professional and you take your side hustle business seriously.

Nowadays, it is very easy to have a website of your own. You can use a website builder like where you can build a free website or purchase their paid package. This is the most ideal for those with little capital, no manpower, or lack of budget. You do not even need to be a tech person to start creating a website. In just a few easy steps, you can get your site up in no time!

Market your side hustle

Perhaps the most important aspect in growing your side hustle and your brand. Even if you are very skilled at what you do, not many people will book your service, buy your product, or patronize your business and become a loyal customer if you do not know how to market your side hustle. 

There are more successful people out there who happen to get customers all the time but that doesn’t mean they are more skilled than you are. It could be that they have a great network of connections and referrals. It could also be that they are great at marketing their side hustle.

To start marketing your side hustle, get your social media platforms ready. SEO or Search Engine Optimization is also important so you do not have to spend a lot of money on ads.

Depending on what your side hustle is, you have to decide whether offline or online marketing works best for it. Many resources are available online and you can easily search for tips on how to improve marketing your side hustle. 


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