Want to bring new patients into your dental office? Not sure how to market your dental practice effectively?
If you want to boost your business and get more patients, you need to have a marketing strategy in place. Be sure that you’re not waiting for patients to come to you but that you’re actively looking for new ways to market your services.
In the dental marketing 101 guide below, we’ll tell you everything you need to know about dental marketing.
- Start with a Professional Website
Perhaps the biggest key to effective dental marketing is to make sure that you have a professional website for your practice.
It’s important that you have a website for your dental clinic that lists your services and contact information and tells dental patients a little bit about you and your staff. Be sure that your website looks great, has high-quality visuals, and is easy to navigate.
- Build a Social Media Presence
In addition to having a website, it’s also a very good idea to create social media pages for your clinic as well. Listing your clinic on at least a few social media platforms can be helpful.
Once you have a few social media accounts, you should also make sure that you’re using them regularly. Start posting consistently and use your social media pages to market your services and to start a dialogue with potential patients.
- Use Local SEO Techniques
In addition to having a good dental website, you should also make sure that potential patients can find it easily. A big part of dentist internet marketing is creating an SEO strategy.
Be sure that you’re using local SEO techniques to make it more likely that your website will show up in search engines in your local area. Local SEO techniques include claiming and managing your Google My Business (GMB) page, verifying information in online directories, and adding locally relevant keywords to your site.
- Try Paid Advertising
In addition to increasing organic search with SEO, you should also try using paid online ads.
Google ads and social media ads can both be helpful for marketing your services to a specific target audience while using your ad budget effectively. Be sure that you give paid ads a try if you want to generate leads in a cost-effective way.
- Get More Online Reviews
If you want to market your dental services and get more clients, you need to recognize the importance of online reviews and testimonials. You should always encourage your dental patients to leave reviews for your clinic online.
Facebook, Google, and Yelp all make it easy for people to review your business. By getting more reviews on these sites, more potential clients will be inspired to get in touch with you.
- Start Creating Content
As part of creating a great dental website, it’s a good idea to create a blog. Consider adding a dental blog to your website and creating content for it that aims to answer potential patient questions.
By using a blog to educate your patients, you’ll build authority and it will become more likely that search engines will send visitors to your website.
Creating a Great Dental Marketing Strategy
If you want to have the best time creating a dental marketing strategy, then you need to take the above tips into consideration. By getting these marketing basics down, you’ll be well on your way to getting more patients than you know what to do with.
In search of more digital marketing advice? Start reading through our blog now to find more useful marketing tips.
